Brewing Tips & Tricks

You haven’t had enough coffee until you can thread a sewing machine while it’s running.
Jeff Bezos

Are you a coffee lover? There are so many misconceptions about coffee. For example, some people think coffee is bad for you (there are proven health benefits) or that you should store coffee in the refrigerator (an airtight container in a dark cool cupboard is better).

We invite you to enjoy our growing collection of coffee tips and tidbits.

Brewing delicious coffee isn’t difficult; the following tips cover everything you need to know.

Buy whole bean coffee.
Buying coffee in whole bean form keeps delicate oils and aromas where they belong, in the bean safely locked away from their primary enemy – oxygen.

Store unopened bags of coffee beans in a cool, dry place.
After you open the bag, store unused beans in an airtight canister, or better yet – a coffee bag with degas valve.

Grind beans just before brewing
Choose a grind appropriate for your brewing method. Grind coarsely for use in a coffee press, less so for a vacuum pot. Grind fairly fine for a drip coffee maker.

Always use fresh, good-tasting, cold water.
You can even use filtered water, if possible. After all, brewed coffee is 98% water.

Measure your coffee carefully.
Tastes vary widely, but a good place to start is between 1 and 2 tablespoons for each 6 ounces of water. Too little coffee doesn’t make coffee weaker – it makes it bitter. If your coffee is stronger than you like, you can always dilute it with additional hot water after brewing.

Brew your coffee using clean equipment.
Whatever your method of brewing start with sparkling clean gear. Stale residue in your carafe or coffee drip basket doesn’t enhance the taste.

Enjoy your coffee immediately… or store it in a thermal carafe.
Don’t let your coffee sit on a warming plate – within 20 minutes, it will start to get an “old” taste.


1) Air is the enemy of freshly roasted coffee.

Air degrades the flavor of freshly roasted coffee very quickly. That’s why you should roll down the top of your coffee bag; it helps keep excess air out of your coffee beans.

2) Short Term Storage

Refrigeration causes the natural fats/oils in freshly roasted coffee beans to emulsify, which degrades the flavour of the coffee. A cool, dark place away from heat, sun and air is all you need to store freshly roasted coffee for up to 5 weeks.

2) Longer Storage Time?

Coffee – like red wine, can benefit when you allow it to mature and develop its character. If you would like to store roasted coffee for longer than five weeks, keep the coffee in a cool dark place for the first few weeks. Freshly roasted coffee is still releasing CO2 through the “degas” valve for a while after roasting. After a few weeks, it’s okay to move the coffee into a refrigerator or coldroom for longer storage.